Aer Lingus Products and Target Market Segments Essay

Aer Lingus Products and Target Market Segments - Essay ExampleAer Lingus is star of the reputable fleet carrier companies in Ireland. With the low cost fashion model and one way fares, Aer Lingus brand has become most talked about brand in fleet services. On October 22, 2006, Aer Lingus entered into a new phage of business as it realized nearly 400 million Euros through Irish and London Stock Exchange. Most of the Aer Lingus passenger revenue will be generated from its website www.aerlingue.com. As per the in vogue(p) records, nearly 81 percent of total passenger revenue was generated from the website. The effective marketing strategies for crossroads as well as services help company to come through great heights. With the low cost air fleet charges, Aer Lingus has become a competitor for Ryan air.Aer Lingus has celebrated its 75th birthday in May 2001. With 1,215 million revenues in 2010, Aer Lingus is planning to push forward with wide range of products and services in the mar ket. 2009 was a difficult year for Aer Lingus as it witnessed nearly 93 million Euros loss. To backsliding the company, Aer Lingus has come up with several strategies such as purify matching of capacity to demand, connectivity improvements with in the network as well as partners network and partnerships.... 2009 was a difficult year for Aer Lingus as it witnessed nearly 93 million Euros loss. To turnaround the company, Aer Lingus has come up with several strategies such as better matching of capacity to demand, connectivity improvements with in the network as well as partners network and partnerships. Aer Lingus products are considered to be the cheaper products when compared to its competitors products. Though, companies the likes of Ryanair offer much cheaper products than Aer Lingus, the customers would love to travel by Aer Lingus because of great service. Aer Lingus offers both Cabin function as well as assistant services. Cabin Services include a two class business and eco nomy service on long-haul routes and a single class economy service for all short-haul routes. Auxiliary Services include In-flight sales merchandise, car rental sales, hotel accommodations and commission from online currency conversion. Literature Review According to Philip Kotler, Marketing is the process of offering suitable product to customer. Everything comes to one equation right product at right place at right price to the right customer (Philip Kotler). Marketing has become one of the most condenseed areas for any company in the world. Be it is a small scale internet based company or a cock-a-hoop scale manufacturing company without proper marketing, the survival would be a big question mark. According to Neil Borden, marketing department of any company should primarily focus on 4Ps. They are Price, Product, Promotion and Place. The 4Ps are also called as Marketing Mix (Neil Borden 1953). 4P mix is majorly used when you are trying to market a product, which customers bru sh aside touch and feel. When focusing on the services, the marketing mix would be changed slightly. It