Luxury Brand Marketing Essay Example for Free

Extravagance Brand Marketing Essay While the word ‘luxury’ is utilized in day by day lives to allude to certain way of life, the basic construct’s definition is purchaser and circumstance explicit. On the off chance that you acquire under 15000 per month, a couple of reebok shoes would be a huge extravagance thing for you. Then again, in the event that you are setting off to a gathering with some top dogs a $100,000 vehicle may not be an extravagance. The word extravagance begins from the Latin expression â€Å"luxus† implying, â€Å"soft or unrestrained living, guilty pleasure, richness or opulence† The importance of extravagance is amazingly emotional and multidimensional in nature. It relies upon measurement, for example, significant expense, top notch, uniqueness, selectiveness and so on. What is an extravagance item? In monetary terms, extravagance items are the individuals who can reliably order and legitimize a more significant expense than items with equivalent capacities and comparable quality. In promoting term, extravagance items are the individuals who can convey enthusiastic advantages which is difficult to coordinate by practically identical items. The extravagance division focuses on its items and administrations at purchasers on the top-finish of the riches range. These self-chose world class are pretty much value uncaring and decide to invest their energy and cash on objects that are doubtlessly lavishness as opposed to necessities. Thus, extravagance and esteem brands have for a considerable length of time told an unfaltering and frequently nonsensical client unwaveringness. Extravagance and esteem brands, for example, Rolex, Louis Vuitton and Cartier speak to the most noteworthy type of craftsmanship and order a steadfast purchaser dependability that isn't influenced by patterns. These brands make and set the occasional patterns and are additionally fit to pulling the entirety of their customers with them any place they go. Premium brands are those brands like Polo Ralph Lauren, Calvin Klein and Tommy Hilfiger that try to be extravagance and glory marks yet their showcasing blend systems are more sensitive to a mass market, though an extravagance mass market. They are likewise named as mass-premium brands or mass-extravagance brands. Design marks then again are those that address the majority. Systems for Luxury Marketing There are customary establishments for guaranteeing achievement of a brand and they are recorded beneath in short : 1. The brand must be â€Å"expansive†. Which implies it ought to be brimming with development open doors for the advertiser and as far as fulfilling the unique needs of the extravagance purchaser 2. The brand must recount to a story It is this story, of either legacy or execution or different perspectives that proceeds to fabricate the emanation of a brand after some time. The story consistently emphasizes the character of the brand. 3. The brand must be applicable to the consumers’ needs Depending upon the mentality of the extravagance class, it is basic for a brand to fulfill those requirements, regardless of whether they be for acknowledgment or useful use and so on 4. The brand must line up with consumers’ values A brand that doesn't agree with the essential estimations of a consumer’s society has a little possibility of succeeding in light of the fact that extravagance things are types of articulation or ID for an extravagance purchaser. This makes it hard for the shopper to receive the brand in such cases. 5. The brand must perform Irrespective of which classification the brand has a place with, a presentation affirmation is an unquestionable requirement for the brand in the event that it wishes to be in the evoked arrangement of extravagance shoppers, considering the cost being paid for extravagance. Extravagance brand advertising CONCEPTS: Socialite as a Conductor In 2006, when Christian Dior picked Chawla as its representative, everybody was stunned some covertly desirous. Chawlas relationship: to be the substance of the brand, be found in Dior in the correct circles, have occasions gone to by the opportune individuals and by and large fraternize with the circle that she as of now moves in. The cash subtleties are not satisfactory individuals in the circuit and in the extravagance business state its part money related, part treats. In any case, it may be working. Chawla says, Dior has done amazingly well with a predictable ascent in deals. It is the most obvious brand in India with the most noteworthy review an incentive as far as showcasing techniques actualized. Socialites being pursued a design brand isn't new, at any rate not in the West, says previous style proofreader and extravagance pro Sujata Assomull-Sippy. She makes reference to Armanis 19-year-old relationship with British semi-imperial and socialite Lady Helen Taylor that began when he structured her wedding outfit in 1992. The affiliation finished in 2009. Taylor, who was likewise the face for Bulgari, gave a murmur of alleviation and was happy to surrender her uniform. Six years henceforth, Chawla is no place near hanging up her Dior couture. The Mohan for Gucci buzz has caused new desires in the circuit that goes past the entertainer or the more fabulous sounding extravagance specialist labels. The socialite is getting increasingly significant in an extravagance brands showcasing system as she pulls in the correct sort of group, says Priya Sachdev, inventive chief for TSG International Marketing that has brought brands like YSL, Diane von Furstenberg to India. Nichevertising Brand expert and tactician Harish Bijoor of Harish Bijoor Consults grandiosely terms it nichevertise versus massvertise. As indicated by him the extravagance brands are not for mass utilization and shouldnt be mass publicized. The social circuit gives them a new channel to contact their intended interest group with no commotion. The socialite model of promoting focuses on the lists of attendees less the hard sell, he says. Individual voice-particular style Every extravagance brand needs to build up a showcasing procedure that causes them accomplish their promoting objectives, but on the other hand is in accordance with their image. For instance, while it bodes well for Christopher Bailey from Burberry to refresh the Burberry Facebook page with short recordings he makes or music he underpins, a similar sort of technique probably won't work for somebody like Bentley or Rolex. Bijoor says that for extravagance brands, sell is a four-letter word and not simply truly and that is the reason they focus on purchase. Extravagance brands like to be purchased, not sold, he says. Sell is a top-down methodology which includes a component of yell you requesting that purchasers think about you. Purchase, rather, is a draw arranged procedure. Extravagance brands love pull not push, he clarifies. This is perfect for the socialite advertising where the discussion with the brand is progressively visual and not aural.

Juvenile Rheumatoid Arthriris Essays - Rheumatology, Arthritis

Adolescent Rheumatoid Arthriris An interminable, incendiary ailment that may cause joint or connective tissue harm. The beginning happens before Age 16. Causes, rate, and hazard factors: JRA is thought to have a place with the collagen classes of malady (those infections that include connective tissue). It is a confused illness. The essential appearance is joint inflammation, however the illness may include other body frameworks such as the heart and covering around the heart (pericardium), lungs and coating around the lungs (pleura), eyes, and skin. Fundamental joint inflammation influences 20% of those with adolescent joint pain and incorporates fever, rash, and augmented spleen (splenomegaly) notwithstanding joint irritation. JRA is commonly separated into five wide bunches relying upon whether countless joints are included or only a couple, regardless of whether the rheumatoid factor (a blood test) is certain or negative, and regardless of whether there is eye contribution or not. The five classes of JRA might be generally separated as follows: many included joints and a positive rheumatoid factor many included joints and a negative rheumatoid factor not many included joints and a positive antinuclear immune response few included joints and a positive HLA B27 surface antigen foundational JRA (all through the body) An expert in rheumatology by and large makes the classification assurance. The beginning of joint pain might be moderate or amazingly quick. An early indication of moderate beginning might be solidness on emerging in the first part of the day. Swollen, excruciating joints portray the joint inflammation of JRA with torment on movement and some of the time to contact. The skin over the joints is commonly not red but rather can be. The foundational type of JRA may initially show up with high fevers, chills and a rash however without joint torment. In the fundamental structure, joint inflammation may create a very long time after the appearance of the fever. The two types of JRA where there are just a couple of joints included regularly have related eye sickness. The most extreme type of eye malady, incessant iridocyclitis of JRA, may prompt lead to visual issues or visual impairment. The milder type of JRA-related eye ailment is intense iridocyclitis, which by and large recuperates without changeless harm. The reason for adolescent rheumatoid joint pain is obscure. Development might be influenced during times of dynamic infection. Young ladies are influenced more frequently than young men are. The pinnacle beginning happens between the ages of 2 to 5 years of age and between 9 to 12 years of age. Hazard components might be a family ancestry of the illness and ongoing rubella contamination or immunization. Anticipation: There is no known counteraction for JRA. Manifestations: General side effects: joint firmness on emerging toward the beginning of the day restricted scope of movement moderate pace of development hot, swollen, difficult joints fever, poor quality (with different joint sort malady) fever, high spiking with chills (with foundational type of illness) rheumatoid rash rheumatoid knobs (at locales of weight) Symptoms of eye contribution: red eyes eye torment photophobia visual changes Other indications: chest torment brevity of breath stomach torment Signs and tests: Physical assessment may show an developed liver (hepatomegaly), expanded spleen (splenomegaly), or swollen lymph hubs (lymphadenopathy). There may likewise be indications of: iron deficiency iridocyclitis pericarditis pleuritis myocarditis Tests include: CBC ESR ANA RA factor HLA antigens immunoelectrophoresis - serum synovial liquid examination X-beam of a joint X-beam of the chest ECG cut light test of the eyes Treatment: Treatment is pointed at safeguarding versatility and joint capacity and supporting the patient and family through a long constant ailment. Restorative meds include: headache medicine nonsteroidal mitigating specialists (NSAIDS) corticosteroids topical ophthalmic corticosteroids mydriatics gold treatment chloroquine specialists safe stifling specialists (once in a while utilized in kids) Note: Talk to your medicinal services supplier previously giving headache medicine or NSAIDS to youngsters! Non-intrusive treatment and exercise projects may be suggested. Surgeries might be demonstrated, including joint substitution. Desires (anticipation): JRA is only sometimes perilous. Long times of unconstrained reduction are run of the mill. Regularly JRA improves or dispatches at pubescence. Roughly 75% of JRA patients in the long run enter abatement with negligible utilitarian misfortune and distortion. The pressure of sickness can frequently be made a difference by joining a care group. Here, individuals share regular encounters and issues.. Inconveniences: loss of vision or diminished vision absolute joint pulverization of the significant weight-bearing joints ceaseless spondyloarthropathy

Important Facts and Statistics about COPD

Important Facts and Statistics about COPD Addiction Nicotine Use Smoking-Related Diseases Print Key Facts and Statistics About COPD By Terry Martin facebook twitter Terry Martin quit smoking after 26 years and is now an advocate for those seeking freedom from nicotine addiction. Learn about our editorial policy Terry Martin Medically reviewed by Medically reviewed by Sanja Jelic, MD on August 20, 2015 Sanja Jelic, MD, is board-certified in sleep medicine, critical care medicine, pulmonary disease, and internal medicine.   Learn about our Medical Review Board Sanja Jelic, MD Updated on February 06, 2020 Hero Images / Getty Images More in Addiction Nicotine Use Smoking-Related Diseases After You Quit How to Quit Smoking Nicotine Withdrawal The Inside of Cigarettes Alcohol Use Addictive Behaviors Drug Use Coping and Recovery Chronic obstructive pulmonary disease, or COPD, is a term that has been assigned to a group of life-threatening lung diseases that affect normal breathing. They are: Chronic bronchitisEmphysemaRefractory (non-reversible) asthmaSome forms of bronchiectasis   Cigarette smoking is the primary risk factor for COPD and accounts for approximately 80% of all cases in the United States today. Breathing in other pollutants at home or in the workplace, respiratory infections and even genetic factors can also play a part in developing COPD, but by and large, it is a cigarette smokers disease. Secondhand smoke can also be a significant contributor to COPD, even if the person breathing it in has never smoked. Statistics Lets take a look at some of the statistics associated with this common group of diseases. In 2012, approximately 3 million people lost their lives to COPD around the world.  That number represents 6% of all deaths globally for that year.COPD is the third leading cause of death in the U.S, beaten only by cancer (2nd leading cause) and heart disease (leading cause).  Globally, it is the 5th leading cause of death.Estimates  are that by the year 2030, COPD will rise to the 3rd leading cause of death worldwide unless urgent action isnt taken to reduce tobacco use.Upwards of 24 million people suffer from some form of COPD currently in America, but only about half that number have been diagnosed.  Many people with breathing problems dont realize they are the result of COPD.Approximately 65 million people worldwide have moderate to severe COPD, according to the World Health Organization.More than 90% of COPD-related deaths occur in low and middle-income countries.COPD is more common in American women (6.7%) than men (5.2)  today.Female smokers are 13 times more likely to die of COPD than women who have never smoked. For men, the risk is 12 times that of their non-smoking male counterparts.Women are diagnosed  with chronic bronchitis at approximately twice the rate of men.  In 2011,  6.8 million women had chronic bronchitis compared to 3.3 million men in the same time period.Emphysema used to primarily affect men, but not any longer.  Women outrank men here as well currently, with 2.6 million cases of emphysema reported in 2011, compared to 2.1 million for men.Emphysema is usually slow to develop.  Of the 4.7 million cases ever reported, more than 90% of them were in people who were 45 years or older.In the United States, one in five hospitalizations of people over the age of 40 is due to COPD.  Over 800,000 hospitalizations each year in the U.S. are related to COPD.Both Alabama and Kentucky have COPD prevalence rates that are over 9%.It is estimated that 90% of people with COPD are current or former smokers. The most common symptoms of COPD are feelings of breathlessness (like you cannot get enough air), a chronic cough, and abnormal sputum/mucus in the airways.  If you are concerned that you might have COPD, please see your doctor right away. The unfortunate truth is that COPD is not curable.  It is possible to slow or stop the progression of the disease if it is diagnosed early, however, and proactive measures are taken to halt exposure to the irritants causing the problem. Quit Smoking Today Make the commitment to put smoking behind you for good.  The work it takes to quit is minor when compared to the benefits that will come into your life once youre free of nicotine addiction.

Battle of Wagram - Napoleonic Wars Battle of Wagram

Conflict: The Battle of Wagram was the deciding battle of the War of the Fifth Coalition (1809) during the Napoleonic Wars (1803-1815). Date: Fought east of Vienna, near the village of Wagram, the battle occurred on July 5-6, 1809. Commanders Armies: French Napoleon I180,000 men Austrians Archduke Charles155,000 men Battle Summary: Following his defeat at Aspern-Essling (May 21-22) after trying to force a crossing of the Danube, Napoleon reinforced his army and built up a large supply base on the isle of Lobau. By early July, he felt ready to make another attempt. Moving out with approximately 190,000 men, the French crossed the river and moved onto a plain known as the Marchfeld. On the opposite side of the field, Archduke Charles and his 140,000 men took positions along the Heights of Russbach. Deploying near Aspern and Essling, the French drove back the Austrian outposts and captured the villages. By late afternoon the French were fully formed up after encountering some delays crossing the bridges. Hoping to end the battle in one day, Napoleon ordered an attack which failed to achieve any significant results. At dawn, the Austrians launched a diversionary attack against the French right flank, while a major assault was brought against the left. Pushing the French back, the Austrians were succeeding until Napoleon formed a grand battery of 112 guns, which along with reinforcements, stopped the attack. On the right, the French had turned the tide and were advancing. This coupled with a massive attack on the Austrian center that split Charles army in two won the day for the French. Five days after the battle, Archduke Charles sued for peace. In the fighting, the French suffered a staggering 34,000 casualties, while the Austrians endured 40,000.

Censorship in Public Schools Essay - 1625 Words

because he thinks they might contain quot;obscenities or offensive sexual referencesquot; (Berger 59). -A Vermont high school librarian is forced to resign because she fought the school boards decision to remove Richard Prices The Wanderers, and to quot;restrictquot; the use of Stephen Kings Carrie and Patrick Manns Dog Day Afternoon (Jones 33). -An Indiana school board takes action that leads to the burning of many copies of a textbook that deals with drugs and the sexual behavior of teenagers (Berger 61). These cases of censorship in public schools are not unusual and there is evidence that such challenges are increasing (Woods 2). These challenges are actually typical of the ones being leveled against school libraries today.†¦show more content†¦The courts have time and again ruled that the Constitution prohibits Congress from censorship of any form. These two opposing sides have butted heads again and again leaving behind landmark cases for future legal actions. One of the most famous of those cases was Pico vs. Board of Education, Island Trees Union Free School District No. 26, which was the first school library censorship case to reach the Supreme Court (Jones 35). In March 1976, the Island Trees School Board in New York removed eleven books that they deemed quot;anti-American, anti-Christian, anti-Semitic, and just plain filthyquot; (Berger 59) from the high school library shelves. Among these books were Slaughterhouse Five by Kurt Vonnegut, A Hero Aint Nothing but a Sandwich by Alice Childress, and Soul on Ice by Eldridge Cleaver (Jones 37). The board felt that it had quot;a moral obligation to protect the children in our schools from this moral dangerquot; (Berger 60). Five students then sued the school board on grounds that their decision violated their First Amendment rights. The suit was passed around the courts until June 1982 when the Supreme Court took up the cause and ruled that the school board would have to defend its removal of the books. The Supreme Court decided that since the library is used voluntarily, they can choose books there freely and that, as Justice Brennan stated, quot;the First Amendment rights of students may be directly and sharplyShow MoreRelatedWhat Is the Objective of Internet Censorship in Public Schools?1820 Words   |  8 PagesShawn Nephi Klaxx What is the objective of internet censorship in public schools? Is it effective and does it do more good than bad? When talking about internet censorship in schools, heated debates are always bound to arise on what they should block, how strict they should be, and if they should even be there. The topic of fettered or unfettered internet is a hot topic and can be both good and bad for education. When talking about something that sounds like such aRead MoreCensorship For Middle School Students Essay1111 Words   |  5 PagesCensorship by definition is the suppression of speech or removal of communicative material which may be considered objectionable or repulsive. Censorship is nothing new and its effects are constantly felt throughout society. Many societies use censorship to protect the established moral and social order. Book censorship in western cultures can be traced to the earliest years of Christianity, when the church began to suppress opposing views as unorthodox. In ancient times, before the printing pressRead MoreCensorship and Material Selection Policies Essay863 Words   |  4 Pagesthat they are morally objectionable by the standards applied by a censor. It has been like this for ages. As long as someone has something to tell, another will be there to try and prevent them. Schools have been doing this for quite a while now and there is a need to stop it. Censorship of books in schools should not be allowed as many students will never get to experience classic literature if not exposed to it early on. Intellectual Freedom is the right of every individual to both seek and receiveRead MoreThe Amendment Of The United States Constitution833 Words   |  4 PagesThe right to express ones opinions without censorship or restraint can be considered as a basic provision enshrined in the First Amendment to the United States Constitution. To elaborate, the first amendment to the constitution prohibit the legislative arm of government in making of any law abridging the freedom of speech, infringing on the freedom of the press and prohibiting the petitioning for a governmental redress of grievances. Post this amendment, there have been several cases where the SupremeRead MoreThe Censorship Of The Arts1173 Words   |  5 Pages Censorship In the Arts Innocence, purity, youth — qualities that society strives to protect. In order to safeguard these sanctities, society often employs censorship to combat vileness. Vileness embedded within the arts. Art has no limits, no boundaries, no rules. Art is undefinable. Therefore, art is easily considered to be the nesting grounds for defilement. Censorship is currently the preferred tool to cleanse this impurity. Censorship is â€Å"the suppression of words, images, or ideas that areRead MoreOn January 1, 2016, The Institute Of Contemporary History1736 Words   |  7 Pageslot of criticism due to their strong censorship of Mein Kampf. According to one commentator, letting people read the book and make their mind meditate upon its content could do more to fight fascism rather than strict censorship (Horn). Unfortunately, not many governments view censorship in this light. In the current digital age, it is extremely hard to completely block the distribution of any book. In fact, censorship often raises the curiosity of the public, leading to an even greater publicity;Read MoreCensorship Is Not Freedom, Morality, And Safety Of The People1549 Words   |  7 PagesWhen you think of the word, â€Å"censorship†, what do you think of? Secrecy? Morality? Oppression? Liberals often see censorship as a limit set by the government. A limit to suppress the capabilities of the human race. A limit that keeps a country’s citizens intact. A limit that keeps the people ignorant so that the powerful can stay powerful. But what if I told you that censorship isn’t what the liberals say it is? What if I told you that censorship is the thing that is keeping our country togetherRead MoreEssay about Censorship943 Words   |  4 Pages Censorship The freedom to read is essential to the democratic way of life. But today, that freedom is under attack. Private groups and public authorities everywhere are working to remove both books and periodicals from sale, to exclude certain books from public schools, to censor and silence magazines and newspapers, and to limit quot;controversialquot; books and periodicals to the general public. The suppression of reading materials is suppression of creative thought. Books and periodicalsRead MoreCensorship Is A Controversial Topic Essay1399 Words   |  6 Pages Censorship in the media that is a very common yet, controversial topic due to the subject matter being around children and the youth. It has sparked attention from many government and public individuals that have demanded a probation on certain age groups. The official start on the entire blockade of certain age groups has started with the MPAA† Motion Picture Association of America† in wanting to prohibit certain age groups from viewing certain movies, yet there has always been ways around theRead MoreCensorship Essay1325 Words   |  6 PagesCensorship â€Å"Congress shall make no law†¦prohibiting the free exercise thereof; or abridging the freedom of speech or of the press, or the right to petition the government for a redress of government.†(Ravitch, 118) As stated in the First Amendment of the United States Constitution, the people of this nation have the right to exercise their beliefs out loud, or in writing. With this in mind, does the government have the right to undermine the foundation of our nation, and censor what we read

Was Germany responsible for the Outbreak of WW1 Free Essays

There is much evidence to suggest that German Aggression was responsible for the outbreak of a general European war in August 1914. Both Sources 1 and 2 play on the idea that both the Kaiser and Bethmann Hollweg used its foreign policies to create tension within Europe which consequently led to a European war. Source 1 argues ‘Germany’s foreign policy aims were focused on annexation, and that she went to was to achieve these aims’ highlighting the forceful nature which Germany could have possessed in this era. We will write a custom essay sample on Was Germany responsible for the Outbreak of WW1? or any similar topic only for you Order Now However, Source 3 argues that infact the growing tension in Europe arguably led Germany to fight a defensive war and that it was infact Britain, Russia and France through Germany’s fear of invasion who stimulated the war; ‘The British were determined to maintain their naval superiority, whatever the financial and political cost’. This leads to the judgement that although there is some evidence to suggest that Germany did fight a defensive war to some extent, overall German aggression did lead to the outbreak of a general European war. Firstly, the idea that Germany did fight an aggressive war can be seen through Germany’s increasing desire for European Hegemony. The fact that Germany was slowly but surly disabling European peace in its quest for Weltpolitik shows how Germany were looking for confrontation. The Moroccan Crisis’ of 1905-11 highlights the Kaiser’s desire to expand the German empire into other continents as well as just Europe. The consequences of this crisis furthermore increased the bitterness between the Germans and the French; showing how the idea of Weltpolitik played a large part in the why Germany had an aggressive attitude to war. Both Source 1 and 2 follow the line of argument that the aggression had led to war, and that ‘Germanys foreign policy aims were focused on annexation, and that she went to war to achieve these aims’ shows that Germany had had every intention to go to war. That, in conclusion with the latter emergence of the Schlieffen plan suggests how Germany were prepared to go to war highlighting that the idea they were fighting an defensive war could be hard to believe. Source 2 furthermore states that How to cite Was Germany responsible for the Outbreak of WW1?, Papers Was Germany responsible for the Outbreak of WW1 Free Essays There is much evidence to suggest that German Aggression was responsible for the outbreak of a general European war in August 1914. Both Sources 1 and 2 play on the idea that both the Kaiser and Bethmann Hollweg used its foreign policies to create tension within Europe which consequently led to a European war. Source 1 argues ‘Germany’s foreign policy aims were focused on annexation, and that she went to was to achieve these aims’ highlighting the forceful nature which Germany could have possessed in this era. We will write a custom essay sample on Was Germany responsible for the Outbreak of WW1? or any similar topic only for you Order Now However, Source 3 argues that infact the growing tension in Europe arguably led Germany to fight a defensive war and that it was infact Britain, Russia and France through Germany’s fear of invasion who stimulated the war; ‘The British were determined to maintain their naval superiority, whatever the financial and political cost’. This leads to the judgement that although there is some evidence to suggest that Germany did fight a defensive war to some extent, overall German aggression did lead to the outbreak of a general European war. Firstly, the idea that Germany did fight an aggressive war can be seen through Germany’s increasing desire for European Hegemony. The fact that Germany was slowly but surly disabling European peace in its quest for Weltpolitik shows how Germany were looking for confrontation. The Moroccan Crisis’ of 1905-11 highlights the Kaiser’s desire to expand the German empire into other continents as well as just Europe. The consequences of this crisis furthermore increased the bitterness between the Germans and the French; showing how the idea of Weltpolitik played a large part in the why Germany had an aggressive attitude to war. Both Source 1 and 2 follow the line of argument that the aggression had led to war, and that ‘Germanys foreign policy aims were focused on annexation, and that she went to war to achieve these aims’ shows that Germany had had every intention to go to war. That, in conclusion with the latter emergence of the Schlieffen plan suggests how Germany were prepared to go to war highlighting that the idea they were fighting an defensive war could be hard to believe. Source 2 furthermore states that How to cite Was Germany responsible for the Outbreak of WW1?, Papers

Modes of Observation an Example by

Modes of Observation In deciding the subject matter for a research paper, there are more than a few factors that must be well thought-out. One is that the subject must envelop an issue or field which has copious resources so that researching can be made proficiently and effectively so that difficulties in pursuing the research will be minimized or eliminated. Identifying which topic has wide resources enables the researcher to have a better domination of selecting the particular topic which fits the interest of the researcher (Babbie, 2008). Need essay sample on "Modes of Observation" topic? We will write a custom essay sample specifically for you Proceed Although identifying a topic which has broad resources such as references can be a hefty task, it nonetheless gives the researcher a lot of space to write about. As Barbara and John McKenna point out, "without a conceptually sound beginning, the middle and end of any process will probably hang about a muddle (McKenna generalizability of research findings to evaluation research and practice is relatively strained. A critical research issue for the field is the deep chasm between research and practice on most deliberative issues as well as its possible findings will frustrate an evaluator for the not all results may thoroughly incorporate with certain aspects. Analysis on Methodological Predispositions In essence, as stressed in the research output of Dantzker and Hunter, the perception of internalizing the four main levels of research methodologies helps individuals accomplish the following: discuss tradition and authority as sources of human learning hence giving side on contrasting the possible strengths and weaknesses; present and discuss errors that plague casual observations; comparison on deductive and inductive logical processes; and the establishment of a sturdy deliberation on the factors which influence research decisions for the benefit of obtaining precise retorts on certain inquiries. Conceivably, following the basic steps in conducting researches such as (1) identifying the research problem (2) establishing the research design (3) data collection (4) data analysis and (5) reporting of results is perceived to be insufficient thus, needs the rather more specific adept of data collection analysis. Quantitative measurements are but considered as the fundamental backbone of a quantitative research hence, giving researchers the ability to build a strapping ounce of data needed for comprehensible outcomes (Dantzker & Hunter, 2006). Conclusions and further remarks Further, in considering the credibility of sources for the research, it is expected that the researcher should take note and make use of journals and other references which have underwent peer-reviews from scholars and other academic institutions. Another indicator that a source is credible is if it has been widely referenced and published by a considerable number of publications (Dowdall, Babbie & Halley, 1998). In evaluating the research, the researcher must objectively contrast the final research with the objectives identified. Assessing the research includes not only mere identification of the weak points of the research and improving them but also the task of evaluating if the research has faithfully and objectively followed the guidelines for academic honesty. While having a couple of other individuals assess the research in order to have an external opinion of the research, it is expected that the researcher will also consider feedbacks from these people and incorporate necessary changes to the research so as to arrive at a substantial research paper. Works Cited Babbie, E. R. (2008). The Basics of Social Research. Wadsworth Publishing Dantzker, M. L., & Hunter, R. D. (2006). Research Methods for Criminology and Criminal Justice. Sociology, 237. Dowdall, G. W., Babbie, E., & Halley, F. (1998). Adventures in Criminal Justice Research. Expert Evidence, 6(3), 241-242. McKenna, B. J., & McKenna, J. J. (2000). Selecting Topics for Research Writing Projects. The English Journal, 89(6), 53.

Bus Building Company Essay Example

Bus Building Company Essay Example Bus Building Company Essay Bus Building Company Essay ? Introduction InnoBus Limited is a bus building company located in Toronto, Canada. The company produces and sells a variety of buses designated for public transport within cities. The main customers are in the United States and Canada. Five years ago (about in 1994), due to the bad financial situation, the company was bought by the Dutch entrepreneur , Mr Jan de Koning. He introduced several new techniques and designs to the production and management process of the company. He also changed the company structure from bureaucracy to more flexible and innovative the way together with job guarantee to employees(no loose job), 200 employees just work half year. The company was better now, but still lack of big orders. However, to be glad, the new technology of low-floor buses are improved. ? Marketing The company service public transport, school bus, company bus and airport bus. It also has city bus, suburban bus, inner-city bus. Besides, the low-floor bus is the new level service. The low-floor bus, the entrance and exit with no steps make it easy for elderly, the young and physically challenged to entry and exist bus. The wide opening doors and the low floor height help passenger get on and off quickly. However, the low-floor bus makes a lot of problem because of lacking technology. Through three Canadian people visited to Holland and the ministry of traffic management to learn how public transport technologies and system works well in Holland and also in Europe, Jans got a new technology, namely doing in European way that to build the bus with frames and pipes so no longer need to use truck chasis with that new concept, then he could build a the successful low-floor bus with integral design technology. Because of new technology, the company got more market shares not only in Canada and USA, also in Mexico,Saudi Arabia and China. The competing is very strong. ? Financial Problem When Mr Jan de Koning bought the company, it almost went bankrupt. Even though the company is better now, it is still not yet completely stable in regard to finance. The company is in serious trouble. As a primary company, the competition is so tough. In addition, the sales still not increase(from 1996 to 1998, production of buses declined by more than 30%. ) so that the market is declining. Therefore, the current financial position is rather weak; last 5 years, share capital and contributed surplus was positive, while current year it run into the red (about 4,500 dollar) . Between 1996 and 1997, the company recovered from the financial problem and had profit, while they lost about 15 million dollar this year. The company need the bank loan to cover the deficit. However, at this moment the bank is asking for immediate payment of all outstanding debts. Thus, it increases the payable, about 10% need to pay soon.

10 Easy Ways for Students to Raise Their FICO Score

10 Easy Ways for Students to Raise Their FICO Score Why Students Need a Good FICO Score A FICO score is a type of credit score that is calculated with software from Fair Isaac Corporation (FICO).  Having a good FICO score is very important if you want to get approved for fair interest rates on private student loans, credit cards, and other sources of credit. FICO scores cant be improved overnight, but there are  10 easy steps that students can take to raise their FICO score Step 1: Establish New Accounts If you want to establish credit or raise your FICO score, you can get a credit card in your name and use it responsibly. This means charging regularly and paying the balances off regularly as well. If possible, get a card with a high limit and always keep the card balance below 25 percent. Step 2: Piggyback on Another Account If a parent or some other responsible individual is willing to add your name to their credit card account, it might help your credit and boost your FICO score. Every time this person charges and makes payments on the account it will look good for you. Read more about the legality of piggybacking. Step 3: Get Secured Debt If you are having difficulty getting approved for a regular credit card, try getting a secured credit card. These cards are perfect for those who have poor credit because they allow you to make charges that can be covered by money you have already applied to an account. There is no way for you to overcharge or miss payments. Eventually, use of the card will increase your FICO score. Step 4: Dont Apply for Too Much Credit If you have a flurry of credit inquiries on your credit history because you applied for 10 different credit cards and 5 different loans in a three-month period, it can lower your FICO score. If you can, try to limit yourself to two inquires each year. Step 5: Increase Your Current Card Limits The lower your balances are on your credit cards in comparison to the limit of your credit cards, the better your credit report will look and the higher your FICO score will be. If getting the balances paid down is proving to be a problem, or even if its not, contact your creditors and ask for a higher limit. Step 6: Pay Off Old Accounts If you have old, unpaid debts on your credit report, it can really drag your FICO score down. One of the best ways to undo the damage that has been done is to pay off old accounts and make arrangements with the creditors to have the judgments removed. Step 7: Dont Close Old Accounts Even if they are unused, old credit  accounts attribute to your length of credit history and affect your score. The longer you have an account, the better it looks. Closing old accounts can lower your FICO score even further. Step 8: Always Pay Bills On Time Not paying your bills on time is a sure-fire way to lower your FICO score. Each late payment can lower your score by as much as 20 points. In contrast, paying your bills on time consistently can raise your FICO score. Step 9: Lower Your Debt Having a significant amount of outstanding debt, such as student loans, cars loans, and other types of installment loans, can lower your debt-to-income ratio and in turn, your FICO score. If you can lower your debt; your FICO score will begin to rise at a fast pace. Step 10: Get Help If you are having a hard time managing your credit and raising your FICO score to an acceptable level, consider getting professional help through a low-cost or no-cost credit counseling service.

China's Economic Relationship with the Unites States Research Paper

China's Economic Relationship with the Unites States - Research Paper Example As a matter of fact, it would not be an exaggeration in stating that there is hardly any developing economy that has displayed substantial growth without the assistance of an advanced country. The technological and commercial strength of a rich economy is more or less imperative for a developing country in realization of its full potential. In the contemporary global economic landscape, China is the leader amongst all developing countries in terms of registering the fastest growth rate. That the country (China) has established economic ties with various developed economies in no way takes away the credit from the committed endeavors of the Chinese Government. The government of China has been initiating many measures, some of which may not be pleasing to the country’s denizens. Nonetheless, these initiatives can be considered to be indispensable for the long-term prosperity of the country. This could be conveniently compared with an analogy that a bitter medicine, despite its repulsive taste, is imperative for the recovery of an ailing person. In fact, it is this very courage of the government in taking bold and concrete steps that is lacking in most of the other developing economies. In these regions there are numerous social, economic and cultural factors that have turned out to be serious impediments in growth -related pursuits. But as discussed earlier, the Chinese Government gives more importance to the overall growth and prosperity of the country, rather than concentrating on populist schemes that just please the citizens. That most of these measures jeopardize the long-term economic interests of the country warrants no special mention. The committed endeavors of the government, coupled with strategic alliances with prosperous economies have ensured that China now holds the number one position in all developing regions of the globe. The history of the relations between both the countries is rather complex, as it

Corporate Ethics Essay Example | Topics and Well Written Essays - 750 words

Corporate Ethics - Essay Example Also I have personally spoken to some of the employees to understand and identify the key areas. Add to that some research about the history of the company has also been done. Based on the meeting the following areas requiring change has been identified. Identifying the Areas requiring change HR functioning is a very much core and specialized area. But the HR functions of the organization is scattered among individuals. This consists of some employees belonging to the administrative position looking after paper works and a management team looking after HR issues. There we need to achieve centralization. During the meeting and the one on one conversation it was identified there is scope to improve the morale of the employees. Some of the employees were a bit unsure about their job description. This is something that needs to be changed. One the major problems faced by the organization has been relatively high attrition rate (Goswami, 2010). Probable Action Plan In order to have a full y functional centralized HE department, we need to hire some HR executives to look after the core areas such as recruitment, payroll processing, performance management, etc. Also these executives act as a touch point to various departments. The employees looking after the admin work can also be a part of the HR department forming HR and admin division. We must make sure that detailed Job descriptions are prepared across the all departments. The HR manager should entrust the responsibility to the executives looking after different departments. The executive should carry out a job interview for specific job holders to prepare a detailed and appropriate job description. Along with job description the employees should be provided the KRA or key result areas, so that the employees can understand the parameters based on which they can be judged. The organization must have a proper performance management system. This will not only help the employees identify strengths and areas of developm ent, but also help the employees to understand how they could contribute towards the success of the organization in future. One the major problems faced by the organization has been attrition. Therefore to diagnose the problem we should ensure that there is a structured salary, increment and recognition system. It should be made clear to the employees that the increments would be performed based on the findings of the performance management system. Also to motivate the employees there would be existence of reward and recognition system. This would include both monetary as well as non monetary rewards. During the meeting with the employees and managers, some key players should be identified. Those employees could be granted Employee Stock Option Plan (ESOP). During the meeting with the employees we found out that there is a need for training, especially for the people who are at constant touch with the customers. For, example customer services reps and sales & marketing professionals . Hence, the corporate team may identify a relevant training partner to impart training. The training could be provided in small pilot batches. Elements of Diagnosis Plan Probable Results Proper JD and KRA Better understanding of roles and responsibilities Proper Internal communication Credibility and Trust Well Designed Performance Management System Helps the employees to identify strengths and weaknesses Salary, increment and recognition system Acts a motivating factor ESOP Retention of key players Training and

The Reasons To Enter Vietnam Economics Essay

The Reasons To Enter Vietnam Economics Essay 1.0 Introduction Vietnam located at the eastern part of the Indochinese Peninsula and the center of South East Asia and a tropical country of the northern hemisphere. The government is runs by the Communist Party of Vietnam. In 1995, the population size in Vietnam reached 74million, ranking second in South East Asia, seventh in Asia-Pacific Region and twelfth the world over. The population size was then increased to 95 million people in the year 2010. Vietnam count as a poor country if refer to its own country GDP per person. After Dot Moi came, the national economy has improved at a high rate thus it improved the living standards and national income of local people as well. The country is one of the fastest growing economies in global which had shown a consistent growth rate in the recent years. While according to World Economic Outlook of the International Monetary Fund in 2011, the GDP of Vietnam was increased per capita and develops from lower- income country to middle-income country (Richard Rou sseau, 2011). Coca-Cola entered Vietnams market at 2004 and produced its own vitamin-packed energy drink along with some familiar brands such as Joy, Fanta, Sprite, and others for the local consumers. Besides, Coca-Cola builds three production plants in Hanoi, Da Nang, and Ho Chi Minh City. Reasons to Enter Vietnam At 2004, Coca-Cola made its first move out from Africa, they decided enters to the Asias markets which include Vietnam. These acquisitions were in line with the Groups growth strategy to expand into emerging markets, in order to underpin the organizations position as an Emerging Markets Specialist (Coca-Cola Sabco History, 2009). The first move of Coca-Cola into Vietnam is based on the new emerge and rapid growth of economy in Vietnam. As the rapid population growth and improvement of economy in Vietnam, Coca-Cola took the opportunity to enter their market. Vietnams economy was growing at between 4% 8% after recovery from the Asian Financial Crisis of 1997.The enhancing of living and educational standards of Vietnamese help in providing employment opportunities to them. The entry of the firm in Vietnamese market able in enhance the economic development and create some job opportunities for the local people. As the soda consumption has reduced in the U.S., Coca-Cola is one of the soft drink industries that increasingly looking to expand their business in countries where there consist of higher national income rate and huge population (Bloomberg Business week New, 2012). This news had shown the reason that Vietnam still able to encourage more investment from Coca-Cola in Vietnam. Moreover, Vietnam relies on the petroleum industry for its local energy consumption and for export; it will cause the economy of Vietnam more stable and attracted many foreign companies direct invest in Vietnam. This had attracted Coca-cola to enter Vietnam markets at 2004. Moreover, the payment for employees in Vietnam is quite low, therefore, it attract foreign companies moving into Vietnam instead of traditional market such as China, India, and Thailand. These all reasons push Coca-Cola chooses Vietnam and made it first move into it to operate its plants there. 2.0 Analysis Gains of entering into a foreign country Political Stability Entering into a foreign country such as Vietnam consists of gains and shortcomings. One of the advantages to enter Vietnam is its political stability. According to Mr. Philippe Delalande in 2010, he mentioned that political stability is one of the factors that have helped Vietnam pursue its economic development policy. Others view from George E. Kobrossy in 2013, General Director of Zamil Steel Vietnam (ZSV) also mention the advantages which help in attracting foreign investors to the country is Vietnams political stability, administrative reform and its efforts in upgrading infrastructure facilities. Coca-Cola faced problems to enter some countries few decades ago due to the politic issues that happened in the country. Standage (n.d) said that Coca-Cola did not exist in the former Soviet Union (Russian) because they worry that the revenue would go transfer to communist government coffers. While Webster (n.d) mention that Coca-Cola not enter French society because Coca-Cola was a mar k of capitalism and a difference between capitalism and communism during Cold War.US brand like Coca-Cola found itself pester in politics, or singled out for criticism although they are not trying to get involved in politics, said Webster. Thus, for the obvious reason, Coca-Cola reentered Vietnams market because of the political stability after Doi Moi (reformation) policy as they feel more assurance in expanding their business in a stable politic country. Foreign Direct Investment One of the gains of Coca-Cola is that Vietnamese government provides many investment incentives for foreign investors, the corporate income tax is low compared to other countries in South East Asia (standard rate is 28% and preferential rates from 10% to 20%). The Foreign Investment Agency reports that by 15 December 2011 Vietnam had attract more than 13,667 foreign investment projects, with a total capital of around RM612 billion (Foreign Investment Agency, 2011). Foreign-invested companies including Coca-Cola accounted for around 27% of the countrys exports, 35% of the countrys total industrial productivity, constituted 13% of GDP, and contributed around 25% of total tax incomes (Vietnam Investment Review, 2001). Thus, there are about US$300 million was announced to invest in Vietnam by Coca-Cola for further capture growing opportunities in one of the most developing consumer markets (Staff, 2012). Under commitments made by Vietnam as part of its agreement to the World Trade Organi zation, Vietnam offered foreign enterprise which included Coca-Cola the general right to import products and sell them to licensed distributors. The process to obtain an investment certificate for foreign-owned company is much easier now. Low labor cost Vietnam is gaining competitive advantage for labor-intensive production industry on the basis of low salary level (Meyer, 2005). In the research on labor costs, Japan labor cost in one month is $1,810, continue by $1,144 in Singapore, $82 in Indonesia, and then Vietnam rank the second lowest place which is US$49 a month and follow by the highest is Cambodia with $47.36 (EuroCham, 2010). Coca-Cola who has chosen to set-up regional offices in Vietnam help Vietnam proven the extensive labor pool is competitive in the market (GLC, 2007). According to the information collected, we found that Coca-Cola Vietnam invest in Vietnam to help boost the local business sales and created 500 new jobs locally in Vietnam while the total labor force that gain this benefit is 99 percent of local Vietnamese (Staff, 2012). This high percentage use of labor force proves that Coca-Cola Vietnam is afforded to hire more local employees due to their low labor cost or low wages. Low production Cost Coca-Cola entering Vietnam because one of the gains is they can exempted from import duties to build fixed assets, such as bottling machinery, means of transport, and production materials that are not produced locally. Additional exemptions are available for raw materials, parts and materials imported for production of goods for export. Coca-Colas revenue in central Vietnam had witnessed a double digit growth over the past few years; three bottling plants of the company produce more than 608 million liters per year in Vietnam (Nordic Industry Development, 2012). Therefore, Coca-Cola beverages Vietnam invested over $3 million into its second Danang-based purified bottle water production chain, with a capacity of up to 6,000 of 500ml bottles per hour due to the low production cost they gain in Vietnam (Nordic Industry Development, 2012). Variety Product Lines that meet Vietnameses Beverages Need Coca-Cola enters Vietnam as they met the demand for hydration, nutrition and energizing refreshment of their customer in Vietnam. Coca-Cola has variety brand of products in Vietnam such as Coca-cola, Coca-cola Light, Fanta, Joy, Minute Maid, Dasani, Real Leaf, Samurai, Schweppes and Sprite. Joy is bottled water drink that pure and has the largest share of 32% compare other brand that company produce. Coca-Cola has the second largest share of 23% continue by Sprite with the percentage of 18% and Fanta which has 17%. Other brands like Samurai obtain 5% from the market share while Minute Maid and Schweppes each occupied 2.5% (Soft drink-Vietnam, 2010). They offer high quality product that meet the need of their target market. For example, Samurai is targeted on the underserved market which is the Vietnamese male adults who need an energy boost, as most of them have heavy workloads. This vitamin-packed energy drink is fortified with six essential B vitamins and has an exciting and refres hing taste with a carbonated, sweet flavor that appeals to the Vietnamese palate and popular among the target group. (Coca Cola Sabco, 2009) Shortcomings of entering into a foreign country Unable to generate wholly-owned subsidiary business One of the shortcomings of Coca-Cola in Vietnam is that foreign-based companies are generally not able to have wholly-owned subsidiary without production in the country. Therefore, importers would normally cooperate with local partners. (Nguyen Meyer, 2004). This had caused Coca-Cola lost a great opportunity in generating more profits. Coca-Cola started-up their bottling plants through joining venture with local Vietnamese partner using the name of Coca-Cola Vietnam. (DDDN, 2013) With the holding only 60 percents of the venture, Coca Cola has limited control over the resources, information and financial leverage to expand their business model and caused this business to be unprofitable. (à lvarez, 2003) According to Ho Chi Minh City Department of Taxation, Coca-Colas cumulative losses are US$180.6 million, even bigger than its equity of US$141.6 million and Coca Cola was doubted that having transfer pricing. (TuoiTreNews, 2012). Limited Control There a major part of Vietnamese business still owned and controlled by the government and local authorities although there is dramatically growth of private business in Vietnam in recent years (Embassy, 2005). State ownership is still dominant, and issues like informal business practices or land leasing still cause headaches to foreign investors. From the information we analyze, we believe that Coca-Cola also face more difficulties in accessing bank financing, land, and other critical resources that private and smaller enterprises faced the same problems (Tenev, 2003). Coca-Cola as a foreign investors enter Vietnam this Communist country need follow their culture and unfortunately control as well as restricted their business operation in order to continue survive in Vietnam. We believe that Coca-Cola need to have personal relationships in order to sustain their business under Vietnams control because there are some enterprises also follow the same culture with Coca-Cola. There are 4 0 percent of the enterprises believed they had to have personal relationships to receive allocated and transferred lands if regarding to the land use procedures (Vietna.net Bridge, 2012). Drinking Water Problems The last shortcoming of entering Vietnam is about drinking water problems. Drinking water is a key element for healthy life and it is a cornerstone for sustainable community. Most of the consumers of beverages who are concern of the water resource and it will directly affect their purchase decision. (Dickson, 2005)Thus for this obvious reason, Coca cola acknowledged that clean water is critical to operate in sustainable community like Vietnam. In many part of Vietnam, clear water is still a dream. However, Coca-Cola wasted 2.43 liters of water just to produce 1 liter of beverage on average. (Kenan Institute Asia , 2010) Thus, it has given a big impact toward the environment. Our business can only be as healthy as the local communities where we operate; access to clean water is one of the most important barometers of a communitys health. by Muhtar Kent, Chairman and CEO, the Coca-Cola Company. Coca Cola also understand that the issue of water wastage for the production not only affect s the ecology and environment but it affects the corporate image of their company as well. 3.0 Recommendations In past decades, Coca-Cola adopted joint venture with the local partners to penetrate into the Vietnamese market. However, many partners had quit the venture as they unable to bear with the consecutive  loss made. These losses are basically caused by the unnecessary spending and poor cash flow in the business. Thus, in order overcome the problem, jointing venture with local partner such as Chuong Duong Beverage Co. is not sufficient to expand their business efficiently, Coca-Cola should joint venture with other foreign firms who are large enough to support them in term of financial and management as well as serve the demand of the market. For instance, the PepsiCo. has jointed venture with Japanese beverage and wellness company Suntory Holdings Ltd. in Vietnam in order to sustain long term growth in Vietnamese market. As Suntory has a consolidated business foundation in South-East Asian markets, PespiCo is boosting its current market position in order to compete with their competit ors. (RTT , 2012) Beside, In order to generate more revenue, Coca-Cola should follow the footsteps of FedEx to consider in application for wholly-owned subsidiary. FedEx is expected to be the firm that having 100 percents of subsidiary in Vietnam. This could help them to have long-term commitment in Vietnamese market as they able to take advantage in this growing market. (Linh, 2012) In order to solve the limited control problems, Coca-Cola can establish a harmonious relationship with the local authorities since it easier to solve bureaucratic problems if and when they occur especially in Communist country. Relations with local and central authorities can be developed as cooperative relationships, and networking and building personal relationships is recommended to expand their business in Vietnam. Coca-Cola Company should build a close relationship with government so that they will provide more subsidies and privileges to Coca-Cola including the decreasing cost in power usage and cheaper raw materials. Gifts to the appropriate persons and doing more charity to the poverty residents may enhance the atmosphere and smooth the business process given that sending presents is part of traditional Vietnamese culture. Coca-Cola spent over 5milions to 2.1 billion populations in Pacific for the effort of managing the clean water resources with the Community Water Partnership (CWP) program .For example, in Vietnam, Coca-Cola enhances their corporate image and improving the water quality through the Plain of Reeds Wetland Restoration Project and Clean Water for Communities (Phase II), more than 10,000 Vietnam residents able to access to the clear water through. (Staff, 2012) However, these programs dont really have a significant improvement to clean water issue. Thus, in order to achieve efficiency and effectiveness for the business and production operation, Coca-Cola needs to have advance water recovery system besides their CWP program. Water resources always is the global challenges for the beverages company especially operate in country like Vietnam who facing serious issue of clean water. Indeed, Coca-Cola claimed that the technology that they developed not only can reduce operational water needs but it also improves water use efficiency by up to 35percents. (The Coca Cola company, 2012). However, we believe that this technology can be improved by learning from competitors innovation such as PepsiCo. With the helping of Siemens Industry Automation Division PepsiCo has installed an integrated reuse solution at Santiagos snack plantation. It helps the manufacturing facility in increasing its wastewater treatment capacity by 20percents and it is a beneficial technology that incorporating environmental. Besides, the system will reduce 70 percents of fresh water consumption. (Warrendale, 2012) Nonetheless, as we all know these two giant beverage companies were competed aggressively in the industry over a century. Additional, one of the competitive advantages of these companies to retain their uniqueness is their innovation and technology. Therefore, if these two companies could alliance themselves in term of sharing their technology among themselves to solve the water wastage issue it could bring a better water quality to Vietnamese as well as enhances their production especially the bottling process. Since they have the same interest, they can cooperate under the Strategic alliance basis. Strategic alliances are agreements between companies that remain independent and are often in competition. (R.J., 1999). Many alliances are designed in order to seek for improvement in volume, divide fixed costs of production and distribution. A very good example Coca-Cola can refer is the alliance of Nestlà ¨ and Haagen-Dazs. We believe we can grow better together than separately said a Diageo spokesperson. Nestlà ¨ would contribute its frozen dessert technology, while Haagen Dazs would contribute to distribution through the network of points of sale with its name. (E, 1999). The alliance of these two companies for production and marketing has allowed Nestlà ¨ sought to build critical mass in the ice cream sector and a way to reduce costs by operating its plants in California and Maryland at full capacity. (Pellicelli, 2003) Besides, further improvement in competitive advantages can be done through improving Coca-Colas variety product lines. As we know few of the Coca-Cola product lines like Samurai, Coke Light, and Joy win a competitive advantage in Vietnams market. If compare to Coca-Cola biggest competitor markets strategy, PepsiCo had entered the food market and earn over $13 million to their business. Besides, PepsiCo also engaged in snack food which brand under Frito-Lay to gain more markets share. Thus, we suggest that Coca-Cola Company also can increase their market share by extends their product brand in snack as what PepsiCo done. Coca-Cola Company can invest in a new snack brand to attract more consumers in the Vietnam food market. This strategy can be effectively and efficiently implement because snack food is commonly consumed by Vietnamese families but Vietnamese will consume snack food that import from United State due to its lower price (What We Eat to Help Us Grow, 2010). Coca-Cola Compa ny can produce healthy snack food with lower price to attract Vietnamese who focus in health such as Frito Lay which their tasting chips are low fat and ingredient all are natural which contain no artificial colors, flavors or preservatives (Pepsico, 2012). 4.0 Conclusion Coca-cola as a global leader in beverages industry offer hundreds of brand over the world had entered Vietnam market by offer quality product that can be trust and fulfill the need of Vietnamese. Coca-Cola Company help people lead to an active and healthy lifestyle by provide the information of the beverages. Coca-Cola Company announcement an investment plan of invest $300 million in Vietnam over the next three years to build new infrastructure, create jobs, develop strong partnerships and build its brands in the country.   In the research, we found that enter to Vietnam market have it advantages and disadvantages. After we analyze, we realize that the gains of Coca-Cola is more than shortcomings after enter Vietnam. In order to overcome the shortcomings, Coca-Cola needs to adopt immediate solution and effective strategies in order to strengthen their market position in Vietnam.

Helping Victims of Domestic Abuse Essay

Domestic abuse has grown to be one of society’s most shameful scourges. Its victims who more often that not comprise of women, endure public humiliation meted out by their spouse, extreme jealousy, control over who they see and talk to, spousal financial control, sexual assault, emotional and mental manipulation and in most cases, physical violence. There are many ways by which domestic abuse is perpetrated by abusive spouses but very few of its victims are willing to admit to it or are even aware that they are indeed being abused. When nineteen-year old Vickii Coffey married her childhood sweetheart at age 19, she thought her wedding day was just the first day of the life of her dreams. Little did she know that the following eight years of her married life would be spent in and out of hospitals as a victim of domestic violence. After 8 years of enduring such abuse and fearing for her and her son’s safety, Vickii finally filed for divorce. Today, 13 years after her nightmarish marriage, Vikki is happily married and works as the executive director of Greenhouse, Chicago’s oldest and largest shelter for battered women and their children. (Barber) â€Å"†The question I get all the time is, ‘Why would a woman stay there and take something like that? What’s her problem? ‘† says Coffey who now counsels women on their options to violence. † (Barber) Medical Sociologist Dr. Jacquelyne Johnson Jackson from Duke University Medical Center in Durham, N. C. , believes that many women, who stay and endure spousal abuse, have been â€Å"conditioned† to know their place as women often subservient to their fathers and other male members of the family(Barber). Some women however, stay because they do not know they are actually being abused. A newspaper article that appeared in Glasgow, Scotland’s Sunday Mail in January 23, 2005, details the experience of Julie Black, a 47-year old woman from Dumfries who nearly lost her life after being badly battered by her husband, David Hill for three hours (â€Å"It All Started with† 34). Hospital staff who tended to her counted up to 56 injuries on her body including a fractured skull and badly beaten eyes that puffed up so she could hardly see. Of her experience, Julie is quoted as saying: ‘He had to almost kill me before I realised I didn’t deserve to be treated that way. ‘I’m a fairly strong person. I’ve never thought of myself as a victim. But domestic violence creeps up on you so gradually you hardly notice†¦ ‘My friends and family were horrified. I was so ashamed of what was happening, I’d kept the abuse secret. Perhaps if I’d confided in someone, they could have talked sense into me and I’d have got out sooner. ‘ (â€Å"It All Started with† 34) It is normal for concerned friends to want to help people they suspect of being victims of abuse. While one’s first instinct would be to call the police or crisis agencies, sometimes the only thing they need to do is to just listen and be a friend. Here are a few guidelines (â€Å"How to help†) in how people should talking to a friend whom they suspect of being abused by her spouse: In preparing for the talk, concerned friends or family members must set aside some time to talk with her. They must make sure to pick a quiet place where the victim feels safe and comfortable. It is important to keep in mind that discussing such a serious and personal issue as abuse may not be easy at first. As the victim begins to talk, it is important that she feels her friend’s concern, as well as receive assurance that what she is going through is not â€Å"normal. † Victims of spousal abuse often feel that they deserve the abuse their partners do. They need to be re-assured that they are being understood and that the abuse is not their fault. It would be good for friends to let the victim know that they are worried for her and if any, her children’s safety. Victims constantly need to be reminded there are people who love and care for her who are ready to help the minute she asks. It is important that she doesn’t feel judged. Friends should be prepared to listen and simply be the victim’s friend. Let her talk at her own pace and in her own terms. Victims who feel comfortable in their friends’ presence will find it easier for to open up and just let the words flow. Shame and guilt are common among victims of abuse. Friends must be ready to reassure the victim that she is not alone in her situation and there are many people willing to help should she wish to ask for it. Abused women should never feel forced to do things she may not be ready to do as yet such as packing up and leaving her partner. While concerned friends may be tempted to tell the victim what to do, they must respect her space and decisions. If the victim does ask for advice, it is best to help her explore her options rather than give direct feedback. A â€Å"safety plan† she may follow should things get to be too difficult at home is always helpful. Whenever possible, concerned friends and family members are advised to read up on brochures and information regarding crisis centers and women’s support groups so that they may be able to give informed advice to the victim. It will probably be a good idea to offer to look up sources of help on her behalf. She may not want to right now but in the future, it may be good to have an idea of possible agencies that may be able to help her such as women’s crisis centers, psychiatrists or shelters. If after all is said and done and the victim still wishes to go back to her relationship, people must be able to respect her wishes and support her. It can be frustrating at times when after all the talking and crying is done, the victim may still decide to stay in an abusive relationship. It is very important to remember however that one cannot just â€Å"rescue† a friend. There are simply some things that take time and victims may need such time to come to terms with the reality of their situation before being able to concretely decide what to do. Works Cited Barber, Marchel’Le Renise. â€Å"Why Some Men Batter Women (and Why Some Women Take It): Domestic Violence Is America’s Most Common Crime. † Ebony Oct. 1990: 54+. Questia. 22 Oct. 2007 . â€Å"How to Help a Friend Who is Being Abused. † Violence Against Women. National Women’s Health information Center. 4women. gov. 21 Oct. 2007

What the Pros Arent Saying About Apa Essay Example and How This Affects You

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Over the last couple of years, the world has become...

Over the last couple of years, the world has become increasingly globalized. After the cold war, all parts of the world were attracted to the process of globalization. The effect of globalization is uneven in different parts of the world and globalization suggests a world full of persistent cultural interaction and exchange, contacts and connection, mixture and movement. Different people view globalization in different ways. Some people feel it has done more good than harm, while others believe it has done more harm than good. This essay will give a deep intuitive understanding of globalization, world systems, and how globalization has affected society, culture, economics, and politics. Globalization can be defined as the international†¦show more content†¦Also, if there was a country that believed that men should go through rites of passage and they became globalized, they will lose that aspect of their culture because in other globalized countries, that is not done. More so, globalization supports neoliberalism which is the privatizing everything that is done by the government which will eventually lead to poverty, making the society regressive so that the rich get richer and the poor poorer, reducing government regulations, and so on. Globalization also brings about inequality because the globalized countries will feel that they are higher in level than other countries which are not globalized leading to an inequality between countries. in addition, globalization leads to the depletion of the natural environment that is because the country is globalized, they would want to build more industries which will make them cut down trees and clear forests thereb y making the country lose its naturality. Various organizations and groups resist globalization which includes; Freecycle, Green party, Race Against the Machine, The Yes Man, and so on. There are also people who resist globalization such as; Michel Foucault, Jello Biafra, Slavoy Zizek, Naomi Klein, Michael Moore, Vandana Shiva, and many more. World systems theory is a macro-scale and multidisciplinary technique of approaching world history and changes in the society that emphasizes that the world-system andShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesLinda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. 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