Graffiti: Art Or Vandalism Essay

DEMOGRAPHICSDemographical breakup of the vandals that ar tinting Los Angeles metropolis buildings and freeway structures de section allow a much en big(a) and assort analysis of the motivational expoundors rotter their acts. This exit allow better outline making and provide a clear at a lower placestanding of the ways to create consciousness among these chemical congregations that vandalism is a wickedness and that they should not be eng mount upd in much(prenominal) activities. The different demographical figures on which look into was through ar as followsAge assembl developUnder 15 4%15-19 46%20-25 38%25-35 9%Over 35 3%The pie chart displays the information contained in the table above left. It commode be seen very clearly that the general progress sort to which nearly of the vandals plump to is the 15-25 season classify (combining the dickens most dwell age assorts 15-19 and 20-25). The 25-35 age group accounts for 9% of the vandals in Los Angeles . There argon trifling win along of vandals in the under 15 and the over35 age groups. This finding well-setly suggests the particular that thither atomic number 18 a large number of high gear instructs and university scholars (predominantly undergrad students) tang direct in these acts of vandalism. The delight and stuff part is credibly the main becharm in the 15-25 age groups. Youngsters in this age group be also wishly to be influenced by peer pressure and local anesthetic groups of mischief-creators.The under 15 age group contributes 4% to the total vandal people of Los Angeles. When just research was carried out, it was name out that this group consists mainly of the unfortunate children well-hee lead almost in slums or on roadsides. It was found that these children were paid to carry out these activities of graffito spraying. Thus, m wizy was the most important accompanimentor in motivating the population in this age group to slip by vandalism. It sho uld be noted that there is a relatively small percentage of vandals in the 25-35 age group which predominantly suggests that this age group is composed of the master copy vandals.Read moreEssay About hooliganismThese professional vandals whitethorn be groups of tribe who may be come to in highroad crimes and mischief. It is possible that these the great unwashed may not be enrolled in any(prenominal) information or university program. Similarly, for the over 35 age group comprising of 3% of the total vandals, it female genitals be estimated that most of these slew are either mentally ill or belong to mischief groups. (California Vandalism Charges)The age is an important demographical characteristic of the vandals since it go out influence the marketing strategies greatly. However, the occupation of the vandals is also an important factor due to the fact that two different pile be to the akin age group may feed to be appealed to differently depending upon their occu pation. Our contiguous research result provide a detail into the occupation of the vandals researched above.OccupationOccupationStudents 44%Labor Industry 7% nonrecreational Workers 1%Federal Servants 1% pink-slipped 37%Others/Undisclosed 10%(California Vandalism Charges)As suggested by previous demographical finding, the occupational breakup of the vandals also conforms to the fact that there are a mass of students and inert people regard in these crocked acts. This utilizes a strong support to the fact that the strategies that ordain be used to attack these activities should be directed mainly towards high school and undergraduate students and people belonging to the 15-25 age groups without any records of enrolment in any school, college or university.This is due to the fact that there is a very minimum presence of professionals or federal servants in these activities. Furthermore, the 10% vandals with undisclosed occupations look like mainly the sorry and the underpri vileged people. These people bugger off no occupation and because they thrive either on beneficence or by doing acts such(prenominal) as these in return for coin. The future(a) characteristic, income group, give further testify to the above findings.Income radicalWeekly Income$0-$100 66%$101-$250 23%$251-$400 1%$400-$800 1%$800 0%Others/Undisclosed 9%The suggestion in the previous findings that a large attribute of the vandals are either students with only liquid ecstasy m unrivaledy as their source of income, or they are the poor people thriving on charity, is supported strongly by the income breakup table.There is a strong indication of the fact that the people gnarled in these activities are poor people motivated by the monetary rewards for committing these acts of graffito spraying and there are new(prenominal) students and mischief reconstructrs who either do it for the free rein of doing it or under serious pressure from former(a) mischief-maker groups. The distr ibution of the vandals with bear on to the area they thrive in will complete the provide of the nature of the vandals and will enable us to notify more accurate marketing strategies to curtail the crocked activities of graffito spraying. (California Vandalism Charges)AreaArea-wise intervalDowntown 15%East and north-east 14%Echo Park & Westlake 8%Greater Hollywood 1% throw Area 11%Los Feliz & Silver Lake 1%South 23%San Fernando Valley 22%West (The Westside) 2%Wilshire 3%(List of districts and neighborhoods of Los Angeles)The research carried out on the area-wise demographics of the vandals population has led to the same conclusion which was repeatedly beingness observed in the previous researchers. As the graph displays, the majority of the vandals either belong to those areas which house the largest number of skyscrapers and freeway structures or belong to the most populated and poor areas (signifying the fact that the graffito sprayers are poor people paid to do the trick b y other people). Thus, the general picture of a vandal kindle be sketched to be either a college student or a poor person jeopardize with the consequences of poverty without any means of option motivated by monetary gains to do the graffito spraying.MARKETING STRATEGIESSince the demographical research has led to the conclusion that a great majority of the people concern in these acts of graffito tagging belong to the 15-25 age group and they would mainly be either enrolled in a school, college or university program or would be thriving the streets of Los Angeles, we would like to take aim a two-fold marketing outline. (From Vandal to Artist)The first fold of the strategy would be targeted towards the student population and the college graders for whom graffito spraying is a matter of diversion or it is due to the joining the bandwagon effect. We propose that this kinsperson of graffito sprayers should be case-hardened differently with different marketing strategies since th ey are quite different from the other course of instruction. This group predominantly consists of students of various ages and enrolments from middle school students to undergraduate students. There is a chess opening of there being graduate students as well. But for simplicity, we are considering that the general outrank of this category is from the middle age students to undergraduate students.The marketing strategy to use with this category is simple yet impelling. Organizing concerts and mass sentiency programs at campuses are perhaps one of the most effective ways in tackling out the problems in this category of graffiti sprayers. Since the motivation factor behind their activities is majorly fun and the bandwagon effect and there is no touchable purpose behind their activities, we believe that if they are provided alternative platforms to display their creativity and susceptibility to mix and match discolors, they will not utilize to vandalism on Los Angeles buildings . It is probably the lack of outpouring opportunities that has fuelled their activities to such a great height.Using mass announce campaigns within the campus will be an effective advertising strategy that will break off in the long-run. Since, it is the campus where students spend most of their time away from home, constant moving-picture show to banners and billboards condemning vandalism and regarding it as a heinous crime will inform in the graffiti sprayers a score of shame and deter them from committing the same activities the next time. (Graffiti Removal)Since we supportnot be sure as to the number of schools and colleges in which students involved in vandalism are spread a pricy marketing strategy would be to raise on books, stationary and all those items that are connected with high school and college students. advertise may not cost a lot if done intelligently placing billboards and banners at the entrances of coffee shops and locations where lots of students gath er may be an effective way to submit the message that vandalism is a crime. Furthermore, it can be ensured that college principals and influential teachers in schools and colleges reinforce this message in their discussions repeatedly. It will serve as a stoppage for students to remain involved in graffiti spraying and in the long-run will turn students involved in graffiti spraying into critics of vandalism themselves.Competitions can be arranged to invite students in graffiti contests where they can compete against each other in graffiti painting and color matching. (From Vandal to Artist) This will be an opportunity for students involved in graffiti spraying to adorn their energy into these competitions so that their attention can be diverted to more procreative use. It is no doubt that a student having graffiti skills will show up when such competitions will be organized. whirl prizes for outstanding paintings and graffiti work will give a boost to their ethics and a prom ise of repeated contests in the years to come will make them eager to practice their graffiti skills in person and productively rather than on the walls of Los Angeles buildings.For the next set of graffiti sprayers the poor people paid by others to do the job, since money is their only motivational factor we propose a different marketing campaign. These people do not have any means of work and so they resort to whatever work they can get in return for money. Thus, their main motivational factor is the money being provided to them by other parties for spraying graffiti.The local city council can gather these people under one roof and organize an sentiency campaign which should also provide work and labor opportunities for them. Since, their unemployment and poverty leads them to resort to such activities, ensuring that they are engaged in goodly work will eliminate their tendencies to continue with vandalism and will automatically incorporate the percentage of people with such demographics involved in graffiti spraying. (Graffiti Removal)It is possible that networking amongst this category of vandals will get the message across more easily and strongly. Thus, we strongly advocate that the Los Angeles council should use word-of-mouth communication to sift upon the immorality of vandalism. They should give rewards to the people who give details about the people involved in vandalism and should take the aroused appeal to marketing as their beam of light to restrict vandalism in this category.These people can be provided the means to comprise a respectable life and ravish a future one can look forward too. Even though the population of such people may be large since Los Angeles is already a big city with a population of 13 million people to be supported by the city council on its own, trying is better than not doing anything. On the whole, we believe that these marketing strategies, if implemented contact in hand, will be a greater success than if i mplemented one after the other.Since these two categories summarize 89% of the graffiti sprayers, there will be just the need to combat other professional and mischief-makers through the local law and law enforcement agencies. We believe that the above strategies have great potential in simplification the amount of graffiti on Los Angeles buildings and freeway structures and that proper communication strategy can always be effective in communicating the message across. We believe that the draw marketing strategies will reduce graffiti spraying on Los Angeles buildings by at least 89% which will be a significant reduction in the graffiti on Los Angeles buildings and freeway structures. (Graffiti Removal) works Cited1. California Vandalism Charges. (n.d.). Retrieved June 29, 2008, from Vandalism Cases www.lacriminaldefenseattorney.com/Vandalism.html2. From Vandal to Artist. (n.d.). Retrieved June 29, 2008, from crinkle Week www.businessweek.com/smallbiz/content/jul2005/sb20050718_0 49224.htm3. Graffiti Removal. (n.d.). Retrieved June 29, 2008, from CleanLink http//www.cleanlink.com/sm/article.asp?id=601&keywords=4. List of districts and neighborhoods of Los Angeles. (n.d.). Retrieved June 30, 2008, from Wikipedia.org http//en.wikipedia.org/wiki/List_of_districts_and_neighborhoods_of_Los_Angeles